Posts In: Brand Design

Millennials Seek Socially Responsible Brands

Has your brand lost touch with generational tastes?  The millennials, born between 1980 and 2000, are said to account for $1.3 trillion in direct annual spending, with a preference for brands that embrace corporate social responsibility. Has your brand taken a stance to reach millennials,…

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Thank you for calling our brand

A few months ago at Funk/Levis, we toyed with the idea of using an automated voice system to manage the phones for our office. A few seconds later, we realized that option misrepresented our brand and would prevent us from upholding what we value most—…

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Yahoo! Changed its logo. Did anyone notice?

Earlier this summer, we wrote about the unfortunate rebranding of financial services firm Ernst & Young, which made a splash when changing their name to EY. Photos of Ernst & Young’s executives were quickly mixed with photos of men in their underwear who were featured in EY…

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