Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to…
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You have a business and you want people to know about it, but how do you go about doing this? If you’re like most business owners, you’re probably thinking, “I need to advertise!” So, you go online and look up the local stations and publications...
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Like many others, I use social media to connect with the brands I love most. Those I follow are a diverse group of national and local brands like Benefit Cosmetics and Eugene Daily News, athletic teams, celebrities such as, Mindy Kaling, marketing and journalism movers...
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Earlier today the world seemed to grind to a halt as the internet became obsessed with “Llama Drama,” after two llamas led police on a chase in Arizona. As CNN, MSNBC, and other cable news networks broke in with live coverage, some brands just couldn’t...
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UPDATE: I initially wrote this post when these rules were initially proposed. Now that they have been approved by the Federal Communications Commission, we enter a new era in the regulation of the internet. The the post below is still relevant, but I want to...
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Will 2015 be the year when digital is finally integrated into all of your marketing efforts? In the marketing puzzle, digital is a big piece to earning engagement from your target audience. The power of digital technology is the future, but your brand’s presence must…
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U2’s song Vertigo was written to describe the challenges of a capitalist life, but the chorus could also describe how many feel about social media today. Hello hello I’m at a place called Vertigo It’s everything I wish I didn’t know The new social media…
Read MoreLos Angeles may be experiencing one of the worst droughts in decades this summer, but if you looked at the LA Times on Tuesday afternoon you would get a distinctly different impression. After a major water main broke near the UCLA campus Tuesday afternoon, the…
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For the past few months, lots of business owners and social media strategists have been biting their nails and breaking a sweat over Facebook’s latest algorithm change. It is, after all, the platform’s first real blow to brands; a modification that has made it harder…
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Brand consistency is an important piece of any marketing plan. The Lane Community College brand extends to every department on campus and into the community. Lane’s marketing team strives to build a cohesive brand that is not only recognized and supported by community members, but…
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