Posts In: Marketing and Media

#BringBackOurHashtag

Several years ago I was doing social media for a conference with the hashtag #CelebrateScience. The hashtag was great and brought attention to funding for health research. It was also prone to being hijacked, and we were constantly using tactics to prevent others from using…

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Smooth Move, Facebook

“Facebook just switched me to the new look. It is absolutely terrible. Isn’t the whole “filling my screen with ads” part of what killed MySpace?“ – Trevor It’s finally here: Facebook’s latest and “greatest” News Feed design began rolling out to users this week. As…

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Branding Lessons From Bitcoin’s Fall

In 2013, Bitcoin’s value soared. A few weeks ago, Bitcoin’s value fell dramatically: Just as the digital currency seemed to be taking the world by storm, disaster struck and the currency plummeted. Gone are the headlines reading “2013: Year of the Bitcoin,” “Bitcoin worth almost…

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A Brand Too Far

Can a brand sometimes go too far with its products reaching into every corner of our lives? Trader Joe’s taking over my pantry may be one thing, but when I see Justin Bieber toothbrushes I start to wonder (sorry “beliebers”). And then I saw this: Cinnabon…

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