Internet Use Is Still Not Universal
We may be past the “You’ve got mail!” days of AOL and children today may never understand the jokes about the shrieking noises modems used to make as they synced over phone lines, but we often forget that not every house in the United States is wired for the internet. According to a recent Gallup poll, 13 percent of adults still don’t have internet access at home.
The numbers are particularly striking for individuals at the lowest income and education levels. Only 73% of adults making less than $20,000 per year have internet access at home. The numbers are slightly better for adults with a high school education or less, 77% have internet access at home. For those over the age of 65, only 65 percent have home internet access.
This is critically important information for communicators. These are often some of the most important groups to target for messages around health insurance and social service programs, yet they are the least likely to be reachable online. AARP may have gone digital, but they still maintain one of the most circulated print magazines in the United States.
Print publications and tactics may never be as prominent as they once were, but we can’t dismiss them entirely. Sometimes, our target audience simply isn’t online.
– Trevor (Digital Communications Strategist)