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Visual Storytelling on Instagram

Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to…

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Thank you for calling our brand

A few months ago at Funk/Levis, we toyed with the idea of using an automated voice system to manage the phones for our office. A few seconds later, we realized that option misrepresented our brand and would prevent us from upholding what we value most—…

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GM’s Missed Opportunity

General Motors has had it rough lately. The company that gave birth to the Corvette has recently emerged from bankruptcy and is now facing massive recalls over cars that can shut off unexpectedly. It is hard to feel bad for GM, or its new CEO,…

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#BringBackOurHashtag

Several years ago I was doing social media for a conference with the hashtag #CelebrateScience. The hashtag was great and brought attention to funding for health research. It was also prone to being hijacked, and we were constantly using tactics to prevent others from using…

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Branding Lessons From Bitcoin’s Fall

In 2013, Bitcoin’s value soared. A few weeks ago, Bitcoin’s value fell dramatically: Just as the digital currency seemed to be taking the world by storm, disaster struck and the currency plummeted. Gone are the headlines reading “2013: Year of the Bitcoin,” “Bitcoin worth almost…

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A Brand Too Far

Can a brand sometimes go too far with its products reaching into every corner of our lives? Trader Joe’s taking over my pantry may be one thing, but when I see Justin Bieber toothbrushes I start to wonder (sorry “beliebers”). And then I saw this: Cinnabon…

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Yahoo! Changed its logo. Did anyone notice?

Earlier this summer, we wrote about the unfortunate rebranding of financial services firm Ernst & Young, which made a splash when changing their name to EY. Photos of Ernst & Young’s executives were quickly mixed with photos of men in their underwear who were featured in EY…

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