Has your brand lost touch with generational tastes? The millennials, born between 1980 and 2000, are said to account for $1.3 trillion in direct annual spending, with a preference for brands that embrace corporate social responsibility. Has your brand taken a stance to reach millennials,…
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Like many others, I use social media to connect with the brands I love most. Those I follow are a diverse group of national and local brands like Benefit Cosmetics and Eugene Daily News, athletic teams, celebrities such as, Mindy Kaling, marketing and journalism movers...
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UPDATE: I initially wrote this post when these rules were initially proposed. Now that they have been approved by the Federal Communications Commission, we enter a new era in the regulation of the internet. The the post below is still relevant, but I want to...
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Will 2015 be the year when digital is finally integrated into all of your marketing efforts? In the marketing puzzle, digital is a big piece to earning engagement from your target audience. The power of digital technology is the future, but your brand’s presence must…
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At Funk/Levis, we are extremely passionate about education. When supporters of 4J Schools asked for our help creating a campaign to support a local levy, we were eager to take on the project. We created postcards, lawn signs, a website, fliers and more for the…
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For the past few months, lots of business owners and social media strategists have been biting their nails and breaking a sweat over Facebook’s latest algorithm change. It is, after all, the platform’s first real blow to brands; a modification that has made it harder…
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What does the future of advertising look like to you? To me, it looks like this: I’m standing in the middle of my living room, talking on the phone to one of my best friends. I’m in the market for a new car and tell…
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Brand consistency is an important piece of any marketing plan. The Lane Community College brand extends to every department on campus and into the community. Lane’s marketing team strives to build a cohesive brand that is not only recognized and supported by community members, but…
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I’m a PR guy, but I still go around taking photos of interesting marketing ideas. On a recent trip to Los Angeles, I kept seeing billboards like the one above. The ad is stark and simple: one message, one hashtag for social media. The ad…
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I’ve got a confession to make: for most of my life, I’ve perceived Chips Ahoy as the ugly step-sibling of Oreo cookies. Nothing could cause me to waver in my loyalty to the heavenly taste of Oreos dipped in a tall, cold glass of milk…
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