Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to…
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Has your brand lost touch with generational tastes? The millennials, born between 1980 and 2000, are said to account for $1.3 trillion in direct annual spending, with a preference for brands that embrace corporate social responsibility. Has your brand taken a stance to reach millennials,…
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Like many others, I use social media to connect with the brands I love most. Those I follow are a diverse group of national and local brands like Benefit Cosmetics and Eugene Daily News, athletic teams, celebrities such as, Mindy Kaling, marketing and journalism movers...
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Earlier today the world seemed to grind to a halt as the internet became obsessed with “Llama Drama,” after two llamas led police on a chase in Arizona. As CNN, MSNBC, and other cable news networks broke in with live coverage, some brands just couldn’t...
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UPDATE: I initially wrote this post when these rules were initially proposed. Now that they have been approved by the Federal Communications Commission, we enter a new era in the regulation of the internet. The the post below is still relevant, but I want to...
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U2’s song Vertigo was written to describe the challenges of a capitalist life, but the chorus could also describe how many feel about social media today. Hello hello I’m at a place called Vertigo It’s everything I wish I didn’t know The new social media…
Read MoreLos Angeles may be experiencing one of the worst droughts in decades this summer, but if you looked at the LA Times on Tuesday afternoon you would get a distinctly different impression. After a major water main broke near the UCLA campus Tuesday afternoon, the…
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For the past few months, lots of business owners and social media strategists have been biting their nails and breaking a sweat over Facebook’s latest algorithm change. It is, after all, the platform’s first real blow to brands; a modification that has made it harder…
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Several years ago I was doing social media for a conference with the hashtag #CelebrateScience. The hashtag was great and brought attention to funding for health research. It was also prone to being hijacked, and we were constantly using tactics to prevent others from using…
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I’m a PR guy, but I still go around taking photos of interesting marketing ideas. On a recent trip to Los Angeles, I kept seeing billboards like the one above. The ad is stark and simple: one message, one hashtag for social media. The ad…
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