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Visual Storytelling on Instagram

Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to…

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Millennials Seek Socially Responsible Brands

Has your brand lost touch with generational tastes?  The millennials, born between 1980 and 2000, are said to account for $1.3 trillion in direct annual spending, with a preference for brands that embrace corporate social responsibility. Has your brand taken a stance to reach millennials,…

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Hello, Ello.

U2’s song Vertigo was written to describe the challenges of a capitalist life, but the chorus could also describe how many feel about social media today. Hello hello I’m at a place called Vertigo It’s everything I wish I didn’t know The new social media…

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#BringBackOurHashtag

Several years ago I was doing social media for a conference with the hashtag #CelebrateScience. The hashtag was great and brought attention to funding for health research. It was also prone to being hijacked, and we were constantly using tactics to prevent others from using…

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