In times like these, when a single tweet can get the #1 sitcom cancelled, we can all be a bit more thoughtful about what we post on social media platforms. Few of us have the same visibility as an elected official, Fortune 100 business or…
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Your brand’s reputation is more than word of mouth and what people say about you. It’s the sum of all their experiences with your business, which includes what they learn with a simple Google search. For businesses, being proactive and aware of your online reputation…
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Have influencers killed Snapchat? It’s still up in the air. Influencer marketing can be an effective way to reach your target audience and increase brand awareness. However, it’s important to keep in mind that influencers can hurt your brand just as much as they can…
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Last week, we sat down with our public relations intern Kelsey to learn a little bit about her life, her ambitions and what she would do if she didn’t have to sleep anymore. Yep, we asked her that! Read on for all the fun. Question:…
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Strategic integration. It can sound intimidating, but we believe it’s a core tenet of marketing — one that requires intention and thoughtfulness to execute effectively. Put simply, strategic integration is coordinating your marketing messages across multiple channels, online and off, to reach your target audience…
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Hot off the Presses! Add another set of initials to Anne Marie’s name, as she recently received her Accreditation in Public Relations (APR) from the Public Relations Society of America, making her Anne Marie Levis, MBA, APR! Internationally recognized, the APR is the highest level…
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Last week, Instagram revealed “carousel ads,” a unique opportunity for advertisers to share visual stories about their brands. Big brands such as Levi’s, Hollister and Taco Bell are a few of Instagram’s partners that have access to this advertising functionality. Smaller businesses will have to…
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You have a business and you want people to know about it, but how do you go about doing this? If you’re like most business owners, you’re probably thinking, “I need to advertise!” So, you go online and look up the local stations and publications...
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Has your brand lost touch with generational tastes? The millennials, born between 1980 and 2000, are said to account for $1.3 trillion in direct annual spending, with a preference for brands that embrace corporate social responsibility. Has your brand taken a stance to reach millennials,…
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Like many others, I use social media to connect with the brands I love most. Those I follow are a diverse group of national and local brands like Benefit Cosmetics and Eugene Daily News, athletic teams, celebrities such as, Mindy Kaling, marketing and journalism movers...
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