GM’s Missed Opportunity
April 25, 2015
Crisis Communications
The value of crisis communications cannot be overestimated.
Crisis Management
A crisis — big or small — requires immediate and effective communication. In addition to providing communications counsel in times of crisis, we work with clients on crisis prevention by watching for trouble before it begins.
Reputation Management
Every touchpoint between a client and their audience is an opportunity to practice and activate reputation management. We help our clients develop strategic communication plans to strengthen their reputation at every turn.
Governmental Affairs
We help government agencies develop strategies to guide them through policy changes, public/private partnerships and major project communications.
Internal Communication
Effective communication starts internally, as ensuring a client’s employees know what to say and when to say it can often prevent crises. We work with our clients to design organizational communication plans that match their workplace culture and prevent misinformation from spreading.
Follow Each Step in Our Crisis Communication Process
The Process Matters
Step 1
Assessment
We take stock of the facts presented on both sides and are objective in our evaluation of the issue at hand.
Step 2
Research
We extensively research industries relevant to the situation in order to understand the market forces at play.
Step 3
Determine Solution
We find ways to communicate the issues that keep the spotlight away from negativity and focus on the facts.
Step 4
Assess the Media Landscape
We utilize our media connections to determine the right people to pitch to in order to tell the story in a way that minimizes negativity.
Featured Work
Want to learn more about how we manage crises and reputations? Contact us today!