There is no absolute way to prevent things from going wrong, even with the most expert help. We work with you to prepare for a crisis and manage it when it happens in order to minimize the negative and maximize the long-term positive results.
Effective communication starts internally and works its way to the outside. We develop organizational communication plans that match your workplace culture and internal processes. Ensuring your employees know what to say and when to say it helps create a centralized source for information and prevents misinformation from spreading.
Public perception is key to any successful campaign. Our community outreach efforts start with researching the audience to clearly understand their concerns and how best to reach and influence them. We analyze the data to develop insights that will lead to a plan for introduction and acceptance. We use the latest research and outreach tools to gain insights quickly and effectively.
Audience and Marketing Research
All of the work we do starts with listening and questioning. We use a variety of research tools to understand your audience and gain insights about your brand. From quantitative to qualitative research, we identify actionable insights to effectively reach your target audiences with the right message at the right time.
Your brand’s reputation is more than just what people say about it—it’s the sum of all their experiences and opinions, both positive and negative. We actively work to manage relationships with audiences to build long-term and positive connections. We also have a proven process to help with reputation remediation if negative perceptions arise.
We understand media and what it means to be a journalist in today’s world. We’ve developed trusted relationships with many media organizations, which leads to delivering newsworthy stories and attracting media attention. We have a deep understanding and thorough process for working with local, regional and national media organizations.
The success of government agencies’ engagement with initiatives relies on community support. We work alongside your organization to develop strategic communications for policy changes, public/private partnerships and major projects. We’re experienced with public information efforts to build awareness and support for public endeavors.
Our team has first hand experience with the inner workings of a newsroom. We use our expertise to help your organization train staff and employees on effective communication and brand representation. These trainings are informative, actionable and offer tools that help you manage your communication efforts moving forward.